How BINGO Digi Helped Haier Casarte Turn a Premium TV Launch into an Immersive Growth Campaign
Casarte is Haier’s high-end brand, and its new TV launch differed from regular product releases by other TV brands. Casarte traditionally focuses on offline services and exclusive user experiences. Still, the brand understood that luxury labels cannot grow or gain enough influence without solid online development. BINGO Digi designed a proper online promotion plan for this new TV. The whole project included early targeted content marketing, a formal online launch event like Apple’s product briefing, later promotion on social media and e-commerce platforms, plus long-term outreach through private user groups and offline stores.
Higher engagement rate during the AR livestream vs. industry benchmarks
Increase in social share of voice across Weibo and Xiaohongshu
Lower cost per acquisition on Tmall through precision targeting and omnichannel traffic routing
High-net-worth users reached across Tier 1 and Tier 2 cities
MOVING BEYOND SPECIFICATIONS
Brands in the TV industry now have very similar features. For Casarte, relying only on basic parameters would make its new high-end TVs easy to blend in with other products.
Based on BINGO Digi's research, buyers of high-end TVs care more about real viewing experiences, audio effects, and whether the TV matches their home lifestyle. Since traditional offline events cannot cover all audience efficiently, Casarte chose to do marketing online through Xiaohongshu, Douyin, WeChat and Bilibili.
Instead of listing cold numbers, the online campaigns used visual display, scene-based content and live streaming to show the TV’s performance. This helped Casarte move beyond simple parameter comparisons, shape a premium brand image, and achieve better sales results.
A BIGGER WORLD BEYOND THE SCREEN
BINGO Digi developed a digital solution to show that Casarte’s smart TVs are more than just screens. On Xiaohongshu, Douyin, WeChat and Bilibili, this campaign helped Casarte connect with users through lifestyle value.
A BIGGER ROLE IN THE SMART HOME
We positioned the E50 and E30 series as a key to the smart home system, which delivers immersive entertainment, convenient smart connections and high quality daily life.
A MORE IMMERSIVE STORY
We let users feel the product's 8K resolution, high-quality sound and IoT functions through practical, sensory scenarios instead of offering basic product introductions.
A PLATFORM BUILT TO CONVERT
This campaign aimed not only to raise Casarte’s brand awareness, but also to drive real sales. It led users to join live broadcasts, pay attention to pre-sales services, and complete purchases on Tmall.
HOW BINGO DIGI BROUGHT THE LAUNCH TO LIFE
BINGO Digi designed a full online launch system for this project. It combined product branding, user interaction and sales guidance into one unified experience on Douyin, WeChat, Xiaohongshu and Bilibili.
AR LIVE LAUNCH EXPERIENCE
We hosted an AR livestream to show the TVs' benefits in realistic home settings. This digital event made it felt more vivid and engaging, and helped the brand stand out from regular live streams.
SOCIAL BUILD-UP AND TEASER MOMENTUM
Before the official release, we warmed up the audience with preview videos, social discussions and mobile interactive content. This strategy built public attention, attracted early traffic, and raised interest for the upcoming livestream on Xiaohongshu.
CONVERSION-FOCUSED TRAFFIC FLOW
From live stream entries and follow-up posts to official product pages, all content was arranged strategically. The whole system guided users to visit Casarte’s Tmall store and complete purchases through smooth steps.
EXECUTION DETAILS THAT ADDED REAL DEPTH
BINGO Digi released content across WeChat, Weibo, Xiaohongshu, Bilibili, Douyin and Taobao Live, reaching both tech-focused and lifestyle users. Short videos, countdown posts and content designed for each platform built interest before the event and kept the brand visible after the launch, with customized content and copy for Xiaohongshu.
We also worked with different types of influencers. Tech reviewers provided honest product reviews to build trust. Creators focused on film, photography and design demonstrated the TV’s picture and sound quality through real examples. Lifestyle and shopping influencers linked the product to daily home life and encouraged purchase interest. This mix of influencers kept the brand’s high-end image while supporting sales.
An Immersive Digital Ecosystem
Why It Worked
This campaign succeeded by combining high-end brand building and sales-focused promotion on Xiaohongshu, WeChat, Douyin and Bilibili. BINGO Digi redesigned the traditional one-time product launch and built a complete online operation system. This approach helped customers better recognize product advantages, maintain Casarte’s high-end brand image, and simplify the buying process. With AR livestreams, influencer partnerships, tailored content on Xiaohongshu, and direct access to Tmall stores, the team helped Casarte showcase its 8K TV strengths. This effort improved public brand awareness and brought steady sales growth.
