China’s Leading Official Xiaohongshu(Little Red book and Red Note) Marketing Agency

Challenge: Launch a new sugar-free raspberry flavour with stronger appeal to Gen Z consumers while overcoming the low engagement typical of traditional beverage campaigns.

Solution: Developed a highly interactive social seeding campaign combining AR experiences, creator participation, platform-native challenges, and O2O routing to retail.

Challenge: Translate technical processor specifications into clear lifestyle and performance benefits that could drive real purchase intent among gamers and creators.

Solution: Built a cross-platform content and influencer matrix supported by scenario-based product storytelling, feed performance ads, and conversion routing into official livestream events.

Challenge: Reach high-value gift buyers and luxury consumers during peak e-commerce periods while controlling rising acquisition costs.

Solution: Executed a full-funnel seeding and precision targeting strategy using gifting and occasion-based creative, high-value audience segmentation, and retargeting across environments.

Challenge: Shift parent perception of educational robotics from expensive toys to premium AI learning tools with stronger long-term value.

Solution: Combined experience-based content, parent-led creator reviews, offline camps, and scenario-driven storytelling to build trust and improve understanding of educational outcomes.

Challenge: Evolve from a sportswear label into a leading lifestyle fashion brand while breaking through repetitive social fashion content.

Solution: Launched a celebrity and influencer styling matrix built around daily-wear scenarios, high-visibility fashion seeding, and coordinated platform-wide content exposure.

Challenge: Build stronger lifestyle resonance for premium performance models and attract higher-quality leads among younger affluent audiences.

Solution: Created an immersive crossover campaign connecting auto seeding, lifestyle creators, and offline test-drive experiences through a structured full-funnel journey.

Challenge: Differentiate premium refrigerators in a highly competitive smart appliance category while shortening a long decision cycle.

Solution: Built an aesthetics-led seeding program combining home-design content, creator-led store tours, and location-based traffic routing to flagship stores.

Challenge: Refresh brand perception among younger consumers and create stronger differentiation around freshness-preserving technology during major campaigns.

Solution: Produced a high-concept creative campaign blending visual storytelling, creator amplification, and social-first video formats to make technical messaging more shareable.

Challenge: Defend flagship leadership in an intensely competitive market while managing complex public sentiment and preserving premium positioning.

Solution: Built a full-scenario marketing and PR defence framework combining media strategy, creator advocacy, and structured performance storytelling across business and lifestyle contexts.

Challenge: Use a major international sporting moment to lift youth engagement, platform activity, and ecosystem participation across multiple service categories.

Solution: Designed a panoramic event-led campaign integrating gamified tasks, incentive mechanics, and ecosystem-wide digital activation to reactivate and deepen user participation.